SOUTH SALEM, N.Y. – South Salem resident Andrew Anmuth had been selling surgical instruments for decades to hospitals and doctors’ offices. He gradually began to realize that some of the tools in his inventory also had some practical, everyday applications for use around the home.
That led Anmuth, who owns Anmuth Medical International – a surgical instrument company based in Ridgefield, Conn. – to create TweezersPlus.com, a website that provides consumers with the same precision tweezers, scissors and other tools used by doctors.
Anmuth said he discovered that the scissors he was selling to medical professionals were also great for cutting things such as leather, strapping and some metals, so he started keeping a pair handy in his kitchen drawer.
“Friends would come over and see me use them and go, ‘Wow, those are great scissors,’” he said. “They would ask for a pair.”
He also learned that the splinter removal kit he sold to doctors could be used at home as well.
“When my daughter was young, I received a frantic call one day when she was at a friend’s house,” he explained. “Her friend had a large splinter in her foot. I rushed over with my splinter removal kit and removed the splinter painlessly and quickly. I knew that this was something every parent should have.”
Anmuth said it was his daughter who coined the phrase, “surgical tools for everyday use,” and the concept for a new business was formed.
Last year, Anmuth began pursuing the idea to create an online store and make the instruments available to the general public. The TweezersPlus site was officially launched two months ago.
“I wanted to get the message out to the world; I believe these should be in everyone’s home,” he said. “I love what I do and I am very passionate about it.”
Anmuth also realized the online store would make the perfect platform for him to promote philanthropic causes. He has donated his surgical instruments to an array of charities already and plans to help organizations including kiva.org and the Rainforest Alliance through TweezersPlus. He has sent instruments to St. John’s Mercy Regional Medical Center in Missouri after the 2011 Joplin tornado, and also supports medical missions in Senegal. Shoppers can support causes by purchasing products on the new website. For example, a portion of the profits from the sale of Pink Lite Classic Tweezers will go to the American Cancer Society.
“Charitable giving is a core foundation of TweezersPlus,” Anmuth said. “We recognize that the concept of community extends beyond the workplace, both locally and around the world.”
TweezersPlus also sells a variety of beauty tools and items for hobbyists and crafters. To learn more about TweezersPlus, visit the website, call 203-244-5543 or e-mail firstname.lastname@example.org.